Exits · 2010–2020 · Sweden
Founded Scrive in 2010 and built it into one of Europe's leading e-signature platforms. Sold for $65M (7× ARR).
Role · Founder & CEO (2010–2017), Board Advisor (until 2020)
The situation
When Scrive started, the legal acceptance of e-signatures was the biggest commercial barrier — bigger than the technology itself.
Educating regulators, banks and law firms across multiple jurisdictions was as much of the job as building the product.
The work
Invented the core e-signing UX: tablet-in-store, smartphone-via-SMS, computer-via-email and online API integration.
Lobbied successfully to change Norwegian financial law to allow e-signing of leasing contracts.
Drove company brand, identity, copywriting, PR and video marketing as CMO.
Stepped back to Board Advisor in 2017 to set up long-term succession.
Outcome
Sold for $65,000,000 — a 7× ARR multiple.
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