The situation
Wide Narrow was a B2B SaaS in the market intelligence space. Strong product, but the company needed structural work before it could scale or be sold.
Exits · 2021–2023 · USA
Sold for $15M (4.5× ARR). Began as Management Consultant restructuring the business for growth, converted to Executive Chairman and sole investor, then ran the sale process to close.
Role · Executive Chairman & sole investor
The situation
Wide Narrow was a B2B SaaS in the market intelligence space. Strong product, but the company needed structural work before it could scale or be sold.
The work
Restructured the internal organisation and implemented OKRs across all functions.
Defined company vision, mission and operating cadence.
Set up a Delaware holding structure in preparation for US fundraising.
When inbound acquisition interest arrived, ran the process to close.
Outcome
Sold in March 2023 for $15,000,000 to Infodesk and Cuadrilla Capital — a 4.5× ARR multiple.
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