The situation
Supertext had built a hybrid SMS/app group messaging product over a decade but had run out of strategic momentum.
The CEO needed help meeting clients and investors in Jakarta and managing an existing board that had grown skeptical.
Distressed · 2018 Q4 – 2019 Q1 · Indonesia
10-year-old messaging company with a tired strategy. Designed a new go-to-market, ran investor and customer meetings in Jakarta, managed the existing board and helped raise $1,000,000.
Role · Strategy & fundraising consultant
The situation
Supertext had built a hybrid SMS/app group messaging product over a decade but had run out of strategic momentum.
The CEO needed help meeting clients and investors in Jakarta and managing an existing board that had grown skeptical.
The work
Designed a new go-to-market strategy fit for the current market reality.
Worked alongside the CEO in Jakarta on customer and investor meetings.
Helped manage the existing board and investors through the transition.
Outcome
Closed $1,000,000 in new financing and reset the company on a clearer commercial path.
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